Social Media addiction Confirmed for Brain Evolution

Social Media addiction Confirmed for Brain Evolution Photo: Getty Images
Bristol - Curious why people are easily hooked on social media sites such as Facebook or Twitter? Actually this is due to their own brains.

Most recently, Prof Bruce Hood of Bristol University reveals the human brain, especially the gray (gray matter), continued to develop from generation to generation.

But about 20,000 years ago, or are expected in the Ice Age, the human brain suddenly stop growing, and even began to shrink. At that time also there is a change of behavior, they stopped hunting and started to learn farming.

No one knows why. People think this is very much a dramatic climate change or the impact of changes in intake. But Hood assume it is the time when humans began to form communities or Hood called it a 'domestication'.
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"This does not just apply to humans. Some studies reveal, the wolves were domesticated symptoms of shrinkage in brain size over several generations," he said as reported bristolpost.co.uk.

Moreover, continued Hood, the man of today is not faced with the issue more complex than its predecessors such as the need to survive by hunting, so the brain increasingly shrinking.

On the other hand, the brain evolved to adjust the current needs, namely social interaction and social media make room for it. In other words, the evolution of the brain that occurs over the years have formed a human into a character that is easy to become addicted to social media.

"It's just assume that social media will make everyone have a mindset that is open, but it only happens in cyberspace, not in real life," added Hood, which is also described in his book, Domesticated Brain.

A study even revealed that each response such as 'Like' on Facebook or 'Retweet' on Twitter can pump more endorphins to the brain, which then creates a sense of excitement. Another study also revealed that both activities also trigger the release of dopamine so that more people spend more time with social media.

"It's like giving fertilizer to the natural desire to get recognition from the wider community," he concluded.

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