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The financial crisis hit most Russian entrepreneurs, the founders of a new message delivery system in Russia even thrive. Only a year since it was founded in the spring of 2015, this service has earned US $ 65,000 within a period of less than a year.
Quoted from Russia Beyond the Headlines (RBTH) This service allows users to send messages or greetings written on the chest of men and women.
Users select models online or online and then send the contents of the text message to be sent. After about 1 hour, users will receive a photo card which can then be sent to friends as a gift.
This service costs about US $ 30. Actually, there are services that are cheaper - about $ 8 - but users can not choose the desired model. For these services, the manager will choose a message 'bearer' of the message.
This service is the brainchild of a computer program experts from the city of Ulyanovsk, but about 63% of the service request even outside of Russia. Business has been getting requests to send a message in English, Hebrew, Indian, Korean, and Japanese.
According to the statistics by the company's count, as many as 30% of customers would re-ordering new cards and some even use it as a service Tittygram chat services (chat).
What is the recipe of success? Vladimir Gritsenko, one of the founder
and project manager Tittygram told RBTH, "The secret of a successful project is simple, the idea should be funny. We decided to focus on what is most favored."
According to him, the initial capital investment worth 2 million rubles, but the company has earned 5 million rubles even before the end of 2015. So far there have been about 6,000 messages sent using this service.
To be honest, Gritsenko said that the 'card' with a model of a woman seven times more preferable than a male model.
"At first, I personally look for the young women who agreed to participate in social media networking project of Russia. There are a number of communities with women more open," said Gritsenko.
"When it began to rise, even the women who write to us and send photos that into consideration," he continued.
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One of the basic principles of this service is anonymity. The company is now 'employs' 10 models of women, but there were about 60 other people - men and women - who are freelancers.
Application to become a model come from different countries. "We have been contacted by two women from the US because they want a new experience. There is also a Chinese woman who lived in Russia, "said Gritsenko.
Although reluctant to mention the remuneration of the model, the Russian media put the figure at between US $ 2 and US $ 6.5 for a photograph. So far there are about 70 women who appear in a mail message since the business started.
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